Casae
Custom Furniture
Home Decor, Craftsmanship, Quiet Luxury, Sustainability
Casae is a collaborative design studio reinventing custom upholstery furniture for creative people. Based in Los Angeles, it will be launched in 2025, focusing on home decor, sustainability, craftsmanship, and quiet luxury.
The identity embodies the quiet luxury code, inspired by craftsmanship and heritage, through a bespoke tactile experience. Logos and fonts echo the aesthetics of old machines and stamps, reflecting the handmade creative process and representing this contemporary house of artisans.
SERVICES
Brand identity
Storytelling
Photo direction (brief & image sourcing)
Printed and digital collateral
Website design research
Casae
2025
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Photo Credits: Please note that some of these photos are not free to use. Curated by me, they serve as a creative brief for sourcing and content creation. This project is an excerpt from an internal presentation, and the photos are not used commercially by the brand.
Some of them are sourced from Death to Stock.
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